Let Your Registration Site Do The Heavy Lifting!

January 12, 2023

As events continue to evolve, you may find yourself with more attendee types and information that needs to reach different audiences. The last thing you want is a confusing registration process that might deter your potential audience.

The right website and a clear path for your invitees to register can greatly simplify the registration process for both you and your attendees, giving them a brilliant first impression of your upcoming meeting or event.

Registration Sites and Hybrid Events

As hybrid meeting formats become more commonplace, your attendee types will likely double. You may now have both in-person and virtual sponsors, vendors, as well as a variety of attendee types arriving/departing on different days (if in-person), or slated to attend specific sessions on particular days.

Cut the Confusion Down.

Though this may feel overwhelming, setting up the correct logic within your registration site is the key to keeping it simple for your registrants. Allowing each person to only see what pertains to their event experience will allow for an easy registration process that will keep them excited to attend your event. This can dramatically cut down on the confusion factor and keep emails with their questions to a minimum.

Bridge the Gap Between Your In-Person and Virtual Attendees.

For a hybrid meeting, networking between your in-person and virtual attendees is crucial. Advanced registration tools will allow you to upload images, bios, fun facts, or general information during your registration process. This is an ideal way to get headshots or talking points from all your participants so that your attendees can put a face to a name — regardless of where they are participating from.

Give Your Attendees the Information They Need.

Pre-meeting materials can be made available through links on your website or linked in email communications. The convenience of a website allows for a one-stop-shop for all meeting information rather than having to search for individual emails in a piecemeal fashion.

Additionally, you may opt to have different pages visible only to certain attendee types. For instance, you might create a page specifically targeted to your virtual attendees that outlines best practices when participating remotely.

It’s All About Data.

Finally, if you’ve been using a registration platform as part of your strategic meeting management plan, don’t stop now. Keeping this data in a single location has an abundance of advantages, ranging from vendor/venue negotiations, to providing efficiencies when auditing an event. These advantages translate to virtual meetings as well so you will not want a gap in your plan. In other words, stay the course!

If you’re not currently using event management software, or if you are using a management tool but no longer have the bandwidth to administrate it, or just need help getting the most out of your investment, let us help you!

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